We present the October edition of Tolliver Tales with apologies for its late arrival. It has been a summer of many projects and deadlines, as described in the issue. We hope you will enjoy it nevertheless. Tolliver Tales June 2018
marketing
ARTICLE: THE POWER OF VISIBILITY
Today in the eBook market anybody can publish a book. But can you sell it? The fight for the attention of the consumer requires a power platform, an ample advertising fund, and/or a publisher willing to push your product. It is a war carried on far above the head of the Indie “none of the … Continue reading ARTICLE: THE POWER OF VISIBILITY
LOMPOC, CITY OF FLOWERS
We will be in Lompoc this Saturday morning, which is expected to be a perfect day with a high of 74 degrees and nothing but sunshine, particularly inside THE BOOKSTORE where Leslie Sevier, et al, will be their usual cheery selves, meeting your every need. I will be there as well, with my full line … Continue reading LOMPOC, CITY OF FLOWERS
Tolliver Tales August Edition
Tolliver Tales for June is now available. (Tolliver Tales August 2018) Don't miss: Radio show appearances. Over 650 copies of CANAAN'S SECRET Sold! Release date for CANAAN'S SECRET the Paperback!
How To Find My Book
While the title of this post may seem self serving, it is so only by way of introducing a dilemma common to both readers and authors. It is the opposite ends of the same stick. Readers want to know how to find the kind of book that will particularly engage them, and authors want to … Continue reading How To Find My Book
Marketing On Radio
This past week has been busy. To gain visibility for my latest Zack Tolliver, FBI series novel Canaan’s Secret, I took a guest spot on two radio shows, one a blog talk radio show and the other an old fashioned over-the-airwaves local radio show live in a studio. The effectiveness of both for my … Continue reading Marketing On Radio
For Friends, Fans & Followers
Now is the final push in my effort to maximize sales of CANAAN'S SECRET, my newest Zack Tolliver tale on Pre-order at Amazon. It will be released tomorrow! Successful sales on Pre-order will lend increased visibility to the book on Amazon.com and visibility is the lifeblood of book sales. If the readers can't see it, … Continue reading For Friends, Fans & Followers
Pushing Paperbacks
Up to now, e-books have been my Nirvana, or at least my focus. But, as mentioned in previous posts, categories on Amazon (really the only place to sell e-books) have become very crowded. In my chosen category books that had resided comfortably in the middle of the top one hundred now struggle to climb higher … Continue reading Pushing Paperbacks
What I Learned
Last Saturday the Sisters and Misters of Central Coast Sisters in Crime launched their inaugural one day conference for writers and would-be writers, Writers In Action. It was a great success. And I'm gonna tell you a few things I learned. But first let me say "Thank you" to those who purchased CANAAN'S SECRET on Pre-Order … Continue reading What I Learned
Free For Followers
Free as a sales technique is losing its edge. That's the current thinking, anyway. The reasoning is there are now so many ebooks offered for free at any one time, the market is saturated. More, some hypothesize, readers have learned to wait for books to be offered free, stockpile them, and thus save themselves the … Continue reading Free For Followers
