Free as a sales technique is losing its edge. That's the current thinking, anyway. The reasoning is there are now so many ebooks offered for free at any one time, the market is saturated. More, some hypothesize, readers have learned to wait for books to be offered free, stockpile them, and thus save themselves the … Continue reading Free For Followers
A new Zack Tolliver, FBI novel is now available at Amazon as an eBook. It is offered as a Pre-Order item. It will be offered in paperback later this summer. A paperback box set of the complete Zack Tolliver, FBI series (6 books) will be available at a special price later this summer as well … Continue reading Why Buy the New Zack Tolliver, FBI, Novel “Canaan’s Secret” on pre-order?
Marketing your book is like driving with your foot on the accelerator and the brake at the same time. One must have patience while waiting to see and understand results from Social Media advertising, waiting for readers to write reviews (or not), waiting for reviewers to read the book, waiting as the sales algorithms at … Continue reading Publishing Patience
One hears a multitude of statistics year to year regarding the health of book sales in every format, and much is said, including the now famous remark by the CEO of Hachette Books, Arnaud Noury, that e-books are a “stupid product”. There are indications of some movement away from the digital format by a … Continue reading The Land of the Paperback
Recent chatroom wisdom tends to dismiss the Amazon KDP marketing tools Countdown and Free Books as less than effective for eBook marketing. The reasoning is all about numbers - there are simply too many free books at any one time, too many books offering countdown prices, too many authors altogether. I disagree For those who … Continue reading Is the Amazon Kindle Countdown Effective?
With a title this assumptive, I hasten to acknowledge I possess no lofty credentials or superior access to data upon which to base the ideas which follow. I am not a queen bee, I am a drone. But even the drone bee is cognizant of change in the quality of the honey over a period … Continue reading A Review of Publishing Today
Pre-order for books is a fairly new tactic, now wholeheartedly embraced by Amazon, iBooks, Smashword and other on-line sellers. My newest Zack Tolliver, FBI novel Under Desert Sand will be placed on pre-order at Amazon.com immediately after Easter. In this article I will discuss what I feel are the advantages and disadvantages of using pre-order … Continue reading Why Pre-sale?
Last Saturday I drove to Ventura to attend the 805 Writers' Conference, mostly for the chance to hear Penny one more time. Penny is the author of How To Sell Your Books by the Truckload on Amazon.com, a catchy title for me since that is what I try to do. What I like about Penny … Continue reading Tips From The 805