Today in the eBook market anybody can publish a book. But can you sell it? The fight for the attention of the consumer requires a power platform, an ample advertising fund, and/or a publisher willing to push your product. It is a war carried on far above the head of the Indie “none of the … Continue reading ARTICLE: THE POWER OF VISIBILITY
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Tolliver Tales August Edition
Tolliver Tales for June is now available. (Tolliver Tales August 2018) Don't miss: Radio show appearances. Over 650 copies of CANAAN'S SECRET Sold! Release date for CANAAN'S SECRET the Paperback!
Marketing On Radio
This past week has been busy. To gain visibility for my latest Zack Tolliver, FBI series novel Canaan’s Secret, I took a guest spot on two radio shows, one a blog talk radio show and the other an old fashioned over-the-airwaves local radio show live in a studio. The effectiveness of both for my … Continue reading Marketing On Radio
My Readers – My Heroes
What will you be reading tonight? Readers navigate a maze of possibilities in order to find just the right, comfortable read. It's rather like selecting a TV show for the evening - the search can take longer than the show. Some readers when settling down with a book for the evening have no such choice … Continue reading My Readers – My Heroes
Pushing Paperbacks
Up to now, e-books have been my Nirvana, or at least my focus. But, as mentioned in previous posts, categories on Amazon (really the only place to sell e-books) have become very crowded. In my chosen category books that had resided comfortably in the middle of the top one hundred now struggle to climb higher … Continue reading Pushing Paperbacks
Free For Followers
Free as a sales technique is losing its edge. That's the current thinking, anyway. The reasoning is there are now so many ebooks offered for free at any one time, the market is saturated. More, some hypothesize, readers have learned to wait for books to be offered free, stockpile them, and thus save themselves the … Continue reading Free For Followers
Why Pre-sale?
Pre-order for books is a fairly new tactic, now wholeheartedly embraced by Amazon, iBooks, Smashword and other on-line sellers. My newest Zack Tolliver, FBI novel Under Desert Sand will be placed on pre-order at Amazon.com immediately after Easter. In this article I will discuss what I feel are the advantages and disadvantages of using pre-order … Continue reading Why Pre-sale?
A Conference just for Indie Writers
The free on-line conference for indie writers and publishers, Indie Fringe, is coming around again. It happens at ten Saturday morning March 18. This is one of the best resources you never heard of. Again, it's absolutely free. You do need to register, but that takes seconds. They just want your name and Email. Did … Continue reading A Conference just for Indie Writers
Changing Genre Midstream
As writer and reader I've noticed few authors write in more than one genre. I wondered why. An author of a crime mystery series, I decided to try another category of writing. In so doing, I think I may have learned the answer to my question. It is not about ability so much as expectations, … Continue reading Changing Genre Midstream
Selling Your Wares At Fairs
Craft Fairs are prolific. They occur all through the year, are a great boon to those selling books, take on special significance at holiday time, and draw lots of people––and, of course, competition. How do you separate yourself from the crowd? If your aim in participating in a fair is to make a profit, read … Continue reading Selling Your Wares At Fairs
R Lawson Gamble 