Pre-order for books is a fairly new tactic, now wholeheartedly embraced by Amazon, iBooks, Smashword and other on-line sellers. My newest Zack Tolliver, FBI novel Under Desert Sand will be placed on pre-order at Amazon.com immediately after Easter. In this article I will discuss what I feel are the advantages and disadvantages of using pre-order … Continue reading Why Pre-sale?
Ebook
The Frustrations of Formatting
It is not my purpose here to talk about the technical aspects of formatting a self-published book. Experts abound, and I am eternally grateful for that fact. When I become immersed in the swamp of details or flummoxed by the idiot-syncrasies of Microsoft Word, I head for the chat rooms. This article is meant as … Continue reading The Frustrations of Formatting
On Line? Or In Person?
I have found that the world can be broken down into two kinds of people; those who are comfortable socializing in person and those who are more inclined to do so on-line. When it comes to marketing books, this is an important distinction. Even if you are able to devote full-time to book marketing, it … Continue reading On Line? Or In Person?
Free for a Fee
Yes, from Google and others of the same ilk comes the sales concept of "free". Give away meaningful things in a forthright manner and people will remember; you will store up their good will, excite their curiosity, and eventually, there will be a payday. It works. Everything about the publication and marketing of my novel … Continue reading Free for a Fee
R Lawson Gamble 