This article is for readers and, of course, writers who are readers, as all writers must be. So perhaps this article is for everyone, other than those who disdain either reading or writing (poor souls). This piece is a compilation of several posts I have previously published on this site, as far back as June … Continue reading THE POWER OF READERS REVISITED
authors
Five Best Marketing Approaches for Self-Published Writers
IndieRecon (an independent publishing on-line conference) recently presented an interview with Mark Coker of Smashword. The topic, among other things; new marketing approaches for self publishing authors. He had five central thoughts: 1. Write a good, no, a great book 2. Forget Social Media - it won’t help 3. Write a lot of great … Continue reading Five Best Marketing Approaches for Self-Published Writers
Why Their Success Story is not Your Success Story
Recently, while reading an encouraging piece about someone’s ten steps to successful book marketing, it dawned on me that there might possibly be more authors of how-to-succeed books than people who are actually successful authors. Let’s face it, how-to-succeed books are a tremendous market. We are drawn to them like bears to honey. In a … Continue reading Why Their Success Story is not Your Success Story
Free for a Fee
Yes, from Google and others of the same ilk comes the sales concept of "free". Give away meaningful things in a forthright manner and people will remember; you will store up their good will, excite their curiosity, and eventually, there will be a payday. It works. Everything about the publication and marketing of my novel … Continue reading Free for a Fee
Launch Book in your Home Town
Here's a tip - stay local to get started in your book marketing. Consider: out there on the worldwide social media you are one among billions of authors. Where's your edge? On Amazon, and other retail sites, you are one in millions. Even in magazines and newspapers in your country you are one in hundreds … Continue reading Launch Book in your Home Town
R Lawson Gamble 