I have done three launch parties to date and would like to share my thoughts and experiences. Before continuing I should define a launch party in my terms, as there are many concepts abroad. I see three purposes: to celebrate, to introduce, and to sell. So it should indeed be a party, which means refreshments and … Continue reading Some Thoughts on Launch parties
Marketing and Advertising
SIMPLE
I love Penny Sansevieri, the Book Marketing Expert of Author Marketing Experts, Inc., and I hope this mention brings her some business. Why do I love her? Because her advice makes sense. And because she stays on top of her game and does her research. And because she doesn't skimp on free advice. I've been … Continue reading SIMPLE
R Lawson Gamble 