With a title this assumptive, I hasten to acknowledge I possess no lofty credentials or superior access to data upon which to base the ideas which follow. I am not a queen bee, I am a drone. But even the drone bee is cognizant of change in the quality of the honey over a period … Continue reading A Review of Publishing Today
There is a growing symbiotic relationship between authors and readers. Like horse and carriage, you can't have one without the other. Of course, a relationship has always existed, but until recently it was always somewhat removed, stand-offish, like the maiden aunt who visits you once a year. Over the centuries, readers have had to read … Continue reading Help Your Favorite Author (and yourself)
In an interview for Indie Recon, the worldwide virtual conference for independent publishers and authors, Mark Coker of Smashword suggested four approaches for the self publishing author in today’s market. His first advice was to "write a good, no, a great book". I discussed that thought in my April 17 Post, “Five Best Marketing Approaches … Continue reading Does Social Media Help Market Your Book?
I love Penny Sansevieri, the Book Marketing Expert of Author Marketing Experts, Inc., and I hope this mention brings her some business. Why do I love her? Because her advice makes sense. And because she stays on top of her game and does her research. And because she doesn't skimp on free advice. I've been … Continue reading SIMPLE
I have found that the world can be broken down into two kinds of people; those who are comfortable socializing in person and those who are more inclined to do so on-line. When it comes to marketing books, this is an important distinction. Even if you are able to devote full-time to book marketing, it … Continue reading On Line? Or In Person?
Yes, from Google and others of the same ilk comes the sales concept of "free". Give away meaningful things in a forthright manner and people will remember; you will store up their good will, excite their curiosity, and eventually, there will be a payday. It works. Everything about the publication and marketing of my novel … Continue reading Free for a Fee