A new Zack Tolliver, FBI novel is now available at Amazon as an eBook. It is offered as a Pre-Order item. It will be offered in paperback later this summer. A paperback box set of the complete Zack Tolliver, FBI series (6 books) will be available at a special price later this summer as well … Continue reading Why Buy the New Zack Tolliver, FBI, Novel “Canaan’s Secret” on pre-order?
book marketing
Publishing Patience
Marketing your book is like driving with your foot on the accelerator and the brake at the same time. One must have patience while waiting to see and understand results from Social Media advertising, waiting for readers to write reviews (or not), waiting for reviewers to read the book, waiting as the sales algorithms at … Continue reading Publishing Patience
The Land of the Paperback
One hears a multitude of statistics year to year regarding the health of book sales in every format, and much is said, including the now famous remark by the CEO of Hachette Books, Arnaud Noury, that e-books are a “stupid product”. There are indications of some movement away from the digital format by a … Continue reading The Land of the Paperback
Tis The Season For…Crime and Carnage?
The Holiday Season is a wonderful time for most, a time of special music, colorful lights, great food, renewed friendship, and renewed souls. What's not to love? It's a rewarding season for all. Not so much for authors of eBook mystery and crime novels. I've noticed a lag in sales during most U.S. holidays, lasting … Continue reading Tis The Season For…Crime and Carnage?
Is the Amazon Kindle Countdown Effective?
Recent chatroom wisdom tends to dismiss the Amazon KDP marketing tools Countdown and Free Books as less than effective for eBook marketing. The reasoning is all about numbers - there are simply too many free books at any one time, too many books offering countdown prices, too many authors altogether. I disagree For those who … Continue reading Is the Amazon Kindle Countdown Effective?
A Review of Publishing Today
With a title this assumptive, I hasten to acknowledge I possess no lofty credentials or superior access to data upon which to base the ideas which follow. I am not a queen bee, I am a drone. But even the drone bee is cognizant of change in the quality of the honey over a period … Continue reading A Review of Publishing Today
Why Pre-sale?
Pre-order for books is a fairly new tactic, now wholeheartedly embraced by Amazon, iBooks, Smashword and other on-line sellers. My newest Zack Tolliver, FBI novel Under Desert Sand will be placed on pre-order at Amazon.com immediately after Easter. In this article I will discuss what I feel are the advantages and disadvantages of using pre-order … Continue reading Why Pre-sale?
Crunching The Numbers
As the old year wanes, the time has come to evaluate my book sales and learn from the data, hopefully to improve sales in 2017. Many charts and graphs are available to authors through the auspices of various retailers and distributors. In part, because these businesses must keep the data for their own purposes, in … Continue reading Crunching The Numbers
Help Your Favorite Author (and yourself)
There is a growing symbiotic relationship between authors and readers. Like horse and carriage, you can't have one without the other. Of course, a relationship has always existed, but until recently it was always somewhat removed, stand-offish, like the maiden aunt who visits you once a year. Over the centuries, readers have had to read … Continue reading Help Your Favorite Author (and yourself)
The Sky Is Falling
Several respected bloggers have begun to back away from self publishing books. They have crunched numbers, which most recently suggest an increase in the percentage of traditionally published books along with a decrease in self published Ebooks this past year. There is a rise in hybrid publishers (authors who do both) and an increase in … Continue reading The Sky Is Falling
R Lawson Gamble 