I have done three launch parties to date and would like to share my thoughts and experiences. Before continuing I should define a launch party in my terms, as there are many concepts abroad. I see three purposes: to celebrate, to introduce, and to sell. So it should indeed be a party, which means refreshments and … Continue reading Some Thoughts on Launch parties
author talks
Speaking Out
In discussions about marketing your book the experts always mention Author Talks. Presentations of this type appeal to me because they are real; that is, I am in direct contact with the people I hope will read my book.Not only might the audience be persuaded during my talk, but there are the inevitable questions and … Continue reading Speaking Out
