In an interview for Indie Recon, the worldwide virtual conference for independent publishers and authors, Mark Coker of Smashword suggested four approaches for the self publishing author in today’s market. His first advice was to "write a good, no, a great book". I discussed that thought in my April 17 Post, “Five Best Marketing Approaches … Continue reading Does Social Media Help Market Your Book?
There’s been a lot of scuttlebutt on the digital wires (so to speak) about what works, and what doesn’t work in book marketing. By and large, the substance of what I have read suggests that much of the social media we were once encouraged to use is no longer seen as useful. There are exceptions. … Continue reading What Works in Book Marketing: Part Deux
I love Penny Sansevieri, the Book Marketing Expert of Author Marketing Experts, Inc., and I hope this mention brings her some business. Why do I love her? Because her advice makes sense. And because she stays on top of her game and does her research. And because she doesn't skimp on free advice. I've been … Continue reading SIMPLE
Ever notice that there's no category for "readers" in Twitter? You can find writers in abundance. I suspect it is because virtually any topic can be associated with readers. As an author, if you want to reach readers you need to go where they hang out. Virtually, that would be places like libraryThing, Shelfari, and … Continue reading Where Have All The Readers Gone?
I have found that the world can be broken down into two kinds of people; those who are comfortable socializing in person and those who are more inclined to do so on-line. When it comes to marketing books, this is an important distinction. Even if you are able to devote full-time to book marketing, it … Continue reading On Line? Or In Person?
Recently I've become somewhat disillusioned with Twitter, at least in terms of my intended use of it, which is to sell books. I've read other blogs in which the authors suggest that Twitter does nothing for sales at all. My immediate thought is that one's results must depend upon what how one uses it and … Continue reading Does Twitter help?