Marketing your book is like driving with your foot on the accelerator and the brake at the same time. One must have patience while waiting to see and understand results from Social Media advertising, waiting for readers to write reviews (or not), waiting for reviewers to read the book, waiting as the sales algorithms at … Continue reading Publishing Patience
In this edition we share a secret about the next Zack Tolliver, FBI novel; share an experience night racing in the desert, and introduce our new author site. Tolliver Tales December 2017
With a title this assumptive, I hasten to acknowledge I possess no lofty credentials or superior access to data upon which to base the ideas which follow. I am not a queen bee, I am a drone. But even the drone bee is cognizant of change in the quality of the honey over a period … Continue reading A Review of Publishing Today
There is a growing symbiotic relationship between authors and readers. Like horse and carriage, you can't have one without the other. Of course, a relationship has always existed, but until recently it was always somewhat removed, stand-offish, like the maiden aunt who visits you once a year. Over the centuries, readers have had to read … Continue reading Help Your Favorite Author (and yourself)
The hot topic in my writing circles lately is audio books. I sense a fascination among my fellow authors. Several have made them, many want to make them. And why not? Audio books are enjoying an enormous surge in popularity, having more than doubled sales in the last several years. For the author, it's never … Continue reading Why An Audio Book?
In an interview for Indie Recon, the worldwide virtual conference for independent publishers and authors, Mark Coker of Smashword suggested four approaches for the self publishing author in today’s market. His first advice was to "write a good, no, a great book". I discussed that thought in my April 17 Post, “Five Best Marketing Approaches … Continue reading Does Social Media Help Market Your Book?
IndieRecon (an independent publishing on-line conference) recently presented an interview with Mark Coker of Smashword. The topic, among other things; new marketing approaches for self publishing authors. He had five central thoughts: 1. Write a good, no, a great book 2. Forget Social Media - it won’t help 3. Write a lot of great … Continue reading Five Best Marketing Approaches for Self-Published Writers
There’s been a lot of scuttlebutt on the digital wires (so to speak) about what works, and what doesn’t work in book marketing. By and large, the substance of what I have read suggests that much of the social media we were once encouraged to use is no longer seen as useful. There are exceptions. … Continue reading What Works in Book Marketing: Part Deux
As my sales lagged this month I went back to my surefire method of the past: free books. But I found that downloads of the free book during this time diminished by half, or more. I wondered why. I took a look and thought I’d share my conclusions. There are several variables to be considered. … Continue reading The Power of Free Revisited
I've embarked upon a series of books. Not intentionally, but in response to my readers. When I read reviews asking "What's next?" for Zack Tolliver (my protagonist) I am buoyed by such enthusiasm and charged to respond to it. As a writer I am flattered when the characters I create take on a life of their … Continue reading For Whom Do I Write?